Advisory

Strategic advisory for health and service businesses.

I bring 25 years of strategy, brand, and experience design work, plus a diagnostic tool that compresses months of analysis into weeks. For leaders who want a senior thought partner who stays to see the work through.

Book a clarity call → Talk to Scott →

What I bring

The combination that changes how problems get solved.

Commercial brand thinking

Most health and service strategists have never built a consumer brand. I spent the first half of my career doing exactly that: Nike, Molson, ING Bank, FedEx, General Motors. That lens changes how I see demand, behaviour, and positioning.

Health systems depth

A decade of work inside complex health environments: provincial health system rebrands, federal health programs, primary care transformation. I understand the operational and governance realities as well as the design surface.

A diagnostic that moves faster

I built a proprietary diagnostic tool that connects experience and operational friction to measurable outcomes: capacity loss, revenue leakage, access lag. What used to take months of advisory time now takes two weeks to frame clearly.

Who this is for

For leaders who want someone to stay with the problem.

Some clients begin with the diagnostic and want ongoing support to build the plan into their operation. Others bring a broader strategic problem and want a senior thought partner to work through it. Some want both: someone who can hold the strategy and coordinate the build. Advisory covers the full scope.

Clinic groups and health networks

Looking for a strategist who understands both the commercial and clinical sides — and can move across the full scope of the problem.

Founders and operators

Who want rigorous thinking applied to their specific economics. Someone who has seen the actual numbers across many businesses like theirs and knows where to look first.

Organizations navigating a rebrand or repositioning

Where experience, behaviour, and economics need to move together — and where the risk of getting it wrong is real.

Background

25 years. One method: focus on what matters, fix it.

I started in brand strategy and advertising, building strategies for consumer brands that had to earn attention and change behaviour. In 2015 I moved into strategy consulting, eventually joining PwC Canada as Senior Manager, CX Strategy, where I led a portfolio of $8M to $12M annually across health, government, retail, and financial services.

In 2025 I founded Experience Economics — combining everything I'd learned into a method with a diagnostic tool at its centre.

PwC Canada — Senior Manager, CX Strategy (2021–2025)

Government of Alberta — Health System Rebrand & Experience Strategy

Brand strategy: Nike, Molson, ING Bank, FedEx, General Motors

Federal health programs — Health Canada, PHAC, Indigenous Services Canada

Bilingual (EN/FR), based in Montreal, works everywhere

How it works

The diagnostic is usually the starting point.

Diagnostic-led

Start with the numbers

We start with the diagnostic — 1–2 weeks to map where revenue is leaking and what it's worth. Most clients then want help building the plan into their operation. Advisory support picks up from there.

Direct advisory

Broader strategic problems

For positioning, rebrand, system-level experience design — we can work directly without the packaged diagnostic. Typically a defined project or a monthly retainer.

All advisory engagements begin with a conversation. Scope is built around what you actually need.

Let's find out where to focus.

A 30-minute call is usually enough to understand the problem and whether I'm the right fit.

Book a clarity call → Or send a message →