Find the profit gaps and improve the ones that matter most.
I help clinics improve profit and predictability by aligning acquisition, pricing/choice, and the customer relationship with your capacity, using an economics and behavioural model built from your numbers.
STARTER PROFIT PACK (2-3 WEEKS)
Get clarity fast: your biggest profit gap, and the first move to make.
Lightweight intake + key numbers capture
You get
Economics + behaviour snapshot
A short “Priority Move” recommendation (the first change to make)
One working session to walk through implementation
Outcome: a clear first move you can act on immediately, with the logic behind it.
For smaller, owner-led clinics (typically up to ~$1.75M revenue
profit jump pack (~4-5 weeks)
A focused sprint to implement 2–3 high-impact levers — with weekly support.
You get: a deeper model only where it matters, co-designed changes (scripts, offers, messaging, booking rules, follow-up cues), and simple tracking so you can see movement.
Common levers include: consult/first-visit conversion, rebook/return, no-shows/cancellations, pricing/packaging mix, and capacity yield.
Outcome: the most impactful changes, with the logic behind it, so you can move quickly and with confidence
For smaller, owner-led clinics (typically up to ~$1.75M revenue
choose the right path
Profit Activation (~8–12 weeks)
A structured activation program for clinics where complexity hides the economics.
You get: a full economics + behaviour model across major services, plus a sequenced plan across acquisition quality, pricing/choice architecture, care progression and retention, and utilization/yield — with leadership and frontline working sessions.
For clinics typically up to ~$5M, multi-provider, or with multi-site complexity)
Growth Platform (~3–6 months)
Design the demand + economics platform for repeatable multi-site growth.
You get: a network-level model across sites, standard rules for offers/pricing/experience, a governance cadence, and a pilot-to-playbook rollout so performance doesn’t depend on heroics.
For large-scale operators (platform build + governance that sticks
Every engagement starts the same way:
We map demand end-to-end (awareness → booking → pricing/choice → show-up → rebook/return).
We build a simple economics model from your numbers (or good estimates if you’re early).
We use behavioural signals already in your clinic’s data (conversion, return patterns, cancellations, mix, utilization).
We focus on the few changes most likely to move results without adding strain to your team.
Momentum Guarantee: we agree up front on 2–3 measurable leading indicators tied to your clinic’s economics. If those aren’t improving by the end of the sprint, I continue working with you at no cost until we get momentum.
EXPERIENCE ECONOMICS is designed to be practical and low-burden: small changes, clear ownership, and rapid momentum.
HOW WE WORK TOGETHER
What’s different about this APPROACH
I start with economics + behaviour so we propose the right approaches and tactics. This means:
You focus on the changes that will make the greatest impact in your clinic
You don’t “do more marketing” if the real issue is conversion, follow-through, or capacity yield
You don’t change pricing without understanding choice architecture and mix
You don’t ask staff to “try harder” — you change systems, cues, and rules so the right behaviour becomes easier
Who this is For
Experience Economics™ supports any clinical model where client decisions shape performance, including:
Medspa & aesthetic clinics
Strengthens progression through care plans, stabilizes return patterns, and increases client value without adding staff or equipment.
Multi-clinic healthcare groups
Creates consistent, repeatable behavioural systems that improve revenue, retention, and utilization across locations.
Dental practices
Improves treatment-plan acceptance, recall reliability, and annual patient value through clear cues, communication, and perceived value alignment.
Veterinary clinics
Enhances compliance with recommended care, increases follow-through on treatment plans, and reduces lapses through predictable return patterns.
Allied health & wellness providers
Builds reliable visit cadence, improves plan completion, and elevates perceived value to support stable, recurring revenue.
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